While I worked at Kaspar Companies, they were in the midst of an efficiency frenzy. Part of my role was to create content promoting Lean Manufacturing principles to reluctant employees, many of whom had been working at the company for decades without significant changes to their work routines.
An early step to introducing this new way of doing things was a “Clean Sweep” of the warehouses and worksites, removing obsolete machines, manuals and piles of rusting scrap metal.
A script I wrote for TxDOT about a construction project in San Marcos. The final result is a combination of photos and video I shot, as well as video from the Texas State archives and online photos. I did all of the editing, and read my own script for the voiceover.
Although I did take this photo in San Marcos, and the student (and her dog!) are riding a tube, the actual video focuses on the renovation of the tubing rapids at Rio Vista Park.
Employee benefits are a big focus of orientation training at TxDOT. I created this video, from script and planning stages through the final edit, to introduce new hires to the wellness program during their first week on the job.
The footage is a mix of archive video of TxDOT workers in the field, as well as broll from office settings, blood drives and health fairs.
This link features social media posts promoting a video I created during the early stages of the pandemic.
A Texas State professor in Medical Research demonstrates the effectiveness of various COVID-19 masks using two student volunteers. Masks were still optional at this point, though strongly encouraged.
During the early days of eHow, Demand Media paid for a great deal of content, including some rather strange video titles such as “How to Photograph a Ghost.”
As an SEO writer responsible for targeting video descriptions to maximize traffic, I spent much of my job rephrasing search queries to include multiple variations (“How to Tie Your Shoe,” “Tying Your Shoe,” “Directions to Tie Shoes,” and so on).
But for some of the more obscure videos, Demand encouraged writers to be creative…